Push and pull strategies represent two different approaches when it comes to bringing your product to your potential consumers.
Which one interests you the most?
It will depend on the
positioning that your brand has acquired, the type of product or service you
sell within the software sector, the needs of your target audience and the
financial and human resources of your company to define what type of strategies
to use. But, first, let's see the differences between the two types.
Pull strategies: what are they and why use them?
Pull strategies, also called "attraction" or
inbound, are all that set of strategies that try to attract the user to the
product or service, so it is the consumer himself who is looking for a product
like ours .
The client, therefore, already has a need or is interested
in something related to our product or service. You may or may not be actively
searching, but in both cases we will offer you the solution according to the
search phase you are in. It is about being present in the mind of our potential
client , so that brand positioning becomes very important in this type of
strategy.
Examples of pull strategies
A very clear example of a pull strategy is personified by
Google itself, more specifically, its search engine. All users are constantly
looking for information and products in it.
However, another example that we cannot ignore and that
further clarifies the definition of a pull strategy is neither more nor less
than inbound marketing itself. You know why?
Inbound marketing is a work methodology that focuses on
customizing the way the user is impacted and adapting each action depending on
the phase of the flywheeel in which it is.
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