Tuesday, October 12, 2021
How to sell your product (EMPRENDE SOFT)
Continuing with the series in which we disseminate the content material taught within the Emprende Soft international training software , these days Eva Conesa –Commercial Director at Extra Software- talks to us about the techniques for that difficult objective of corporations: selling. Extra Software, in its program for Ibero-American marketers, highlights above all the development of projects, for which the very last -and vital- segment is to sell the product:
When we think about the way to sell your services or products, the conventional steps of the MARKETING PLAN come to mind:
MARKET RESEARCH, with a properly-programmed method.
STUDY OF COMPETITION: identity, market to which I am focused on, segmentation of it, and so forth.
PRODUCT ANALYSIS, what identification and characteristics it has, what gain, definition of a method to undertake (nice, unique technical traits, its innovation, whether or not it's far an elitist product or the alternative of the loads, ...), the life cycle of the product and pricing regulations.
AND DISTRIBUTION CHANNELS via which we are going to sell our product.
But selling your product is a great deal greater, the first mirrored image need to be made while we're growing the product . MARKETING has to ensure that there may be an innovation, that the product meets the desires of its future clients, and if viable that it exceeds the expectations of future customers.
A exact product isn't always sufficient to sell your product
Once that product has been created and it has been tested, we have to put together for a correct LAUNCH. There are still groups that consider that making a good product is really worth it , whilst in truth this is at maximum 50% of the paintings. The other half of is definitely getting it to our capacity customers, getting it to be recognized, tasted, liked and an amplifying effect is produced amongst customers.
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