Blog post tags do not directly affect SEO. Rather, they play a bigger role in semantic optimization, which is more open to interpretation than normal on-page SEO.
Simply put, blog post tags (and categories) add an internal link to your website. They allow you to establish a hierarchy on your website that will improve navigation and help search engines identify what site is about.
Even if you use tags and categories to create a great structure, if you want to improve your SERP ranking, you should optimize each page’s content using best practices.
Finally, be careful not to abuse your categories and tags, as this can lead to an even more confusing user experience. While the tags in question may not directly affect SEO, a bad user experience is sure to lead to worse results.
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