According to data from the CMO Survey, spending on social media remains expected to double by 2023 practically. Those involved in marketing are well aware of the value of being present on social media, although this increase in spending does not always translate into a more lucrative strategy.A quick Google search can show you hundreds of cases of prominent social media gaffes featuring big brands. These problems are always there, and it is not uncommon to see why: when you share content on a social network, you expose yourself to the scrutiny of thousands, if not millions, of customers. A consistent quality content level is critical to reaping the benefits and avoiding the road’s pitfalls to building a thriving social media presence.
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